![]() You have to say a lot without any words at all. Pictorial marks can be tricky to work with and design. Twitter logo, Target logo, and Dropbox logo Note how each logo visually communicates something about the brand, without using any words at all. Some famous examples of pictorial mark logos would include Twitter's bird symbol, Target's graphical target symbol, and Dropbox's box symbol. In these cases, the logo heavily relies on some kind of imagery to communicate and associate with the brand in question. McDonald's arched "M" letterform logo Pictorial Marks For example, the McDonald's "M" or the "golden arches" could be considered a letterform type of logo. In this case, we're working with a single letter. Letterforms, on the other hand, are even more simplified. Some famous examples of logo design that would be considered lettermarks are BBC, CNN, and IBM. In fact, when people refer to monogram logo styles, they are usually also referring to a lettermark. Lettermarks are similar to wordmarks in that they revolve around typography-but instead, they are simplified, like a monogram. This font could visually communicate things like age-implying that this publication has been a long-standing source. ![]() It's important to consider the visual association here. The typeface looks like a blackletter or gothic script font. A great wordmark is more than selecting a trendy font-the font has a shape and a form that add to the communicative nature of the logo.įor example, note the logo for The New York Times. However, it's also imperative that we, as designers, recognize the expressive and communicative nature of typography and typefaces. Wordmarks can be a great choice for logo design because it's the name of the business.
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